Driver Shortage? What Is That?

Walmart's Winning Strategy During the Truck Driver Shortage

The truck driver shortage that has provided headaches for any company that needs to, you  know, transport anything, for most of 2018, has apparently not impacted all retailers.

Walmart, long known for its mastery in the supply chain and distribution industry, actually posted a net-positive driver growth in 2018. The retailer announced that they hired roughly 1,400 drivers in 2018, which is a 50% increase over 2017.  They credit the success of their hiring strategy to several key factors:

  • A shorter hiring cycle, from 73 days to 31 days
  • An emphasis on social media initiatives to attract younger fleet drivers
  • Referral bonuses totaling $1,500
  • High percentile ranking in 1st year salaries for fleet drivers —With a starting annual salary of roughly $86,000 on top of quarterly safe-driving bonuses, health benefits, and 21 days of paid vacation, Walmart’s compensation package puts them in the top 89th  percentile.

OTIF (On-Time  / In-Full) plays a key role in the success of Walmart’s omnichannel strategy — “omnichannel” is Walmart’s blended sales approach of both and brick and mortar presence, essentially involving such initiatives as Pick Up Today and “Ship From Store” — and that all starts with a dependable trucking fleet.

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