Walmart Reveals Online Digital Playground “Toy Lab”

Walmart reveals digital playground called Toy Lab

On Friday, Walmart introduced The Walmart Toy Lab, a new digital playground where kids can interact with 20 of the toys on the retailer’s “Top Rated by Kid”s toy list right from their computer or personal device.

According to the press release:

“Like stepping into an interactive unboxing video, The Walmart Toy Lab lets kids take on the role of an official Walmart Toy Tester. Kids can virtually play with 20 of Walmart’s top holiday toys in a whimsical, colorful space and share their favorites on a digital wish list. The experience is produced through an exclusive partnership with Walmart and Eko, the leader in interactive video entertainment.”

The Walmart Toy Lab features the following toys:

This is one of the first collaborations since the recently announced joint venture between Walmart and Eko, demonstrating how Eko’s technology creates unique shopping experiences for customers. The Walmart Toy Lab is one of many new enhancements made to Walmart.com this year to offer shopping solutions via curated editorial content that helps customers discover and shop for items online.

Would you have enjoyed this as a kid? Sound off in the comments!

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